All Mercedes-Benz owners are invited to drive into Beaulieu and park up in the museum grounds on Sunday 10th August 2025 for a superb day out for owners and enthusiasts.

From custom G Classes restored SSKs and even the odd SL190, Beaulieu’s Simply Mercedes provides a great opportunity to admire a stunning range of vehicles.

All participants have the opportunity to be chosen as the winner of the People’s Choice Awards, selected by public vote. Prizes are awarded to the winner and runners-up.

NOTE: Participant prices are only valid if arriving in a Mercedes and displaying a vehicle within the event. They are not valid for those arriving on foot and must be for persons arriving in the display vehicle. Entry in your vehicle is from 9.30am via the main Beaulieu entrance.

This event includes admission to all the Beaulieu attractions – including The National Motor Museum!